“What does a mobile app means to your business?” – I asked this question to a bunch of entrepreneurs in a meetup and received several different answers. While some considered it as a gold digging machine, other considered as an ORM (online reputation manager). Different people, different experiences, different replies.
But, what does it means to you? How do you think the mobile app technology will boost your business? How will it improve your brand marketing plan? If you are someone still stuck with this question, this article will guide you. Here, we will discuss the benefits of having a mobile application. And, I’m sure you would definitely plan to contact a reputed mobile app development agency while you reach the end of this article.
So, shall we begin?
Let’s have a look at some interesting statistics first:
- As recorded in Q1 2018, there are 3.8 million apps on Play Store and 2 million apps available on the App Store.
- 88% of users who search for local business on mobile devices are more likely to connect with the brand within 24 hours.
- 68% of companies have revealed that they will integrate the mobile app into their traditional marketing strategy for better outcomes.
- 35% ROI is reported to increase with the adoption of Enterprise mobility solution.
- 67% of CIOs and IT professionals believe that mobile app will boost their business.
- 68% of enterprises are planning to invest in mobile application development in the coming 3 years.
- The apps (excluding games) in the mobile app store will generate $18.8 billion revenue by 2020, which was just $4.5 billion in 2015.
With these numbers, you would have gained an idea of the impact of mobile apps on the business vertical. If not, jump directly to the following points:
Reasons a Brand Should Have a Mobile Application
- Wider Audience
Business is no more confined to a city or country. It has gone global. Today, we, let’s say, buy dresses from Zara, mobile phone Flipkart, shoes from Amazon, gifts from Ferns n Petals, and so on. How? With a single tap on their respective mobile apps.
This is what a mobile application will do for your business? It will help you target a wider audience. You will be able to flourish your business to different corners of the world, entertaining people from all the walks of life, and get popularity in the global market.
- Personalized Services
How many customers of your do you really know in person? To how many of them do you offer exactly what they want, without getting into a deeper discussion? The numbers will be scarce. I know. This is quite okay because we many time do not understand what they want in actual and serve them with the same. You are not God, after all.
But, what if I say that this is possible? What if I say there’s a tool with which you can read their mind and deliver with exactly what they want? While this might sound silly, but such a tool exist. And that’s none other than a mobile app.
A mobile application collects the basic personal information of the users and analyzes their behavior. It examines the users’ past and present activities and based on the insights gained, provide them with personalized services. This helps your brand to please your customers and never let them leave empty-handed.
Want to provide this personalized experience to your target audience? Discuss with a mobile app development agency today.
- Higher Sales
Now, as every user gets personalized services, they are more likely to put those items into their cart and proceed. This streamlines as well as boost the sales process. Plus, the mobile application sends discounts and offers via push notifications. This keeps the end users informed about these offers and prompt them to make a purchase. This eventually increases your sales.
According to Ipsos, 38% of the user base of branded mobile apps shared that it’s easy to use apps for grabbing offers and discounts that website and other traditional methods.
- Increased Customer Loyalty
Let’s be clear. Attracting a new user is 2X costly than retaining an existing user. You can enjoy better outcomes by keeping your existing customers on your side. But, how to do so? Considering the growing competition in the market, the best way to retain your existing users and build a bridge of loyalty is having a mobile app. With a mobile application for your business, you can remain connected with your audience, entertain them with customized offers and services, and thus, induce customer loyalty.
- Better Brand Marketing
While an app developed by the best Android and iOS app development company would help you to reach a higher audience, it will also emerge out as a missing element of your brand marketing plan. By integrating social media share and referral marketing mechanism in your mobile application, you can easily promote your brand. And even encourage your users to share their experience in their friend circle and increase your brand awareness at a larger scale.
Now as you know the 5 best reasons you should not miss the opportunity to invest in app development, what’s your next move? Looking forward to connecting the top mobile app development agency for your business app needs? Or still confused? Do share your thoughts in the comment section below.