Facebook is a very powerful tool. It is not just a social media platform, it is a global marketplace where many of the world’s leading brands and businesses connect with their customers and launch marketing campaigns.
Social media is a very competitive landscape, but Facebook ads offer an opportunity for all brands and companies – large or small – to reach the right people. Facebook’s unique algorithms mean that your ad will always reach the right people and will never get lost in cyberspace.
It is not just the ability for your ad to always reach your target market, though. There are lots of ways in which you can benefit from using Facebook ads.
Plenty of Targeting Options
Facebook ads are targeted towards demographics and interests, and you can fine-tune them and only target the people who matter to you.
- If you’re a small business who only operates in your local area, you can target your specific geographical region, city and even postcode.
- If you’re a retailer of men’s designer clothing, you can set your ad to only target males between a certain age range who have interest in designer clothing brands.
We could go on forever listing targeting options, there are plenty to choose from. You can even opt to have your ad only target people who have a tendency to shop online (Facebook knows a lot, you know).
Invest a Little and Still See Results
Many people think that Facebook advertising is expensive. In reality, it isn’t… not at all. You can spend as little as $1 per day and still reach thousands of people if your targeting criteria is set up properly.
There are lots of options and bid types available with Facebook ads, and you can set an advertising budget with a daily, weekly or monthly budget. There are also multiple ‘bid types’ available to you, such as ‘cost per mile’ which increases exposure to consumers or ‘cost per action’ which is good for building page likes.
Facebook’s Audience is Huge
Because of the sheer amount of people who use Facebook every single day – almost one billion – you are guaranteed to be exposed to your target market. No matter what your industry or niche is, you will find a target audience on Facebook.
This is where the targeting options come in; you can ensure your ads only reach your specific audience.
Your Consumers Increasingly Spend More Time on Facebook
The majority of the internet uses Facebook, with many people spending multiple hours per day on the platform. It is not just millennials and young adults who use it either; over 50% of people over the age of 65 in the developed world now have a Facebook account.
No matter who your customers are, or target market is, they will be on Facebook. In fact, they will probably spend more time browsing the platform than watching conventional television.
You Can See Results in Real-Time
Unlike other advertising methods which provide a report after the campaign, Facebook ads provide feedback in real-time. Plus, if you do not like the results, you can make immediate adjustments or pull it from circulation altogether.
In comparison to a television advert, for example, which is unable to be modified, you cannot cut your losses if it is performing badly, something which you would likely not know about straight away – Facebook ads have a clear advantage.
If you are considering breaking into the world of Facebook advertising, you should get onto it sooner rather than later. It is a low-cost advertising solution which enables you to better-reach your audience and target the people who matter, which delivers instant results.
Are there any other advertising methods which tick all those boxes? We think not!